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AI-Powered Performance Marketing

Marketing is changing.
Make it intelligent.

Waqyo connects your advertising, social conversations, leads, sales, CRM and ERP into one intelligent growth engine, so every campaign, every conversation, and every rupee feeds one decision.

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Every Ad
Every Conversation
Every Rupee
Intelligent
Ad → Engagement → Conversation → Qualified Lead
Sales → Customer → Revenue → AI Intelligence
Next Best Decision
Every Ad
Every Conversation
Every Rupee
Intelligent
Ad → Engagement → Conversation → Qualified Lead
Sales → Customer → Revenue → AI Intelligence
Next Best Decision
Every Ad
Every Conversation
Every Rupee
Intelligent
Ad → Engagement → Conversation → Qualified Lead
Sales → Customer → Revenue → AI Intelligence
Next Best Decision
The Fundamental Problem

Every marketing rupee leaves a trace. Do you know where it lands?

Traditional tools show you clicks and impressions. Waqyo connects your ad spend to real revenue, customers, and business profit.

Step 01 · Outflow

You spend

Capital Invested
Meta Ads (FB/IG)
45%
Google Ads
25%
Agency Retainers
15%
Influencer Marketing
10%
Content & Creatives
5%
Active budgetOutflow
Step 02 · Surface Metrics

You receive

Raw Signals
Impressions & Clicks
High Volume
Form Submissions
Leads
CPL & CPC Charts
Cost Ratios
Agency Slides & PDF Reports
Static

But what you really need to know is

Revenue & Profit Attribution
Step 03 · Waqyo Attribution

What Waqyo answers

Real Answers
Attributed Revenue by Channel (₹)+4.2x ROAS
Full Attribution Active100% Connected
Intelligence Engine

Not just marketing.
Intelligent marketing.

Traditional platforms tell you

What happened.

Basic analytics show past metrics without explanation or intent clarity.

Waqyo helps you understandAI Attribution

Why it happened.

Deep-funnel AI pinpoints the exact customer journey and revenue triggers.

And more importantly

What you should do next.

Actionable recommendations tell your team exactly how to reallocate budget.

Waqyo turns your marketing data into business intelligence.

Waqyo AI Insight
Live Intelligence
“Campaign 07 generated 42% higher-quality leads than Campaign 03, despite a 17% higher CPL.”
Campaign Performance Metrics+42% Lead Quality
Campaign 03
CPL ₹45Low Quality
Campaign 07 (Winner)
CPL ₹53High Quality
Conversion Efficiency:Camp 07 converts 2.4× better

Recommended action

Consider reallocating 15% of Campaign 03 budget to Campaign 07.

Instagram vs WhatsApp

Instagram leads converted 2.4× better

The full-funnel story

From ad spend to revenue. One connected story every step of the way.

Most tools lose the thread after the lead. Waqyo follows your ad spend from the first impression to the next best decision.

Scroll to follow the money
01

Ad

A rupee spent on an ad. That’s all a name is worth here.

Signal score0
02

Engagement

Someone stops scrolling. The first real signal.

Signal score0
03

Conversation

A message starts. Intent shows up in words, not clicks.

Signal score0
04

Qualified lead

The AI reads the chat and scores the buyer.

Signal score0
05

Sales

A rep picks up exactly where the AI left off.

Signal score0
Legacy tools stop tracking here
06

Customer

The deal closes. Most tools stop counting right here.

Signal score0
07

Revenue

Waqyo keeps counting — straight through to revenue.

Signal score0
08

AI intelligence

Every rupee earned trains the next campaign.

Signal score0
Revenue Waqyo kept attributed, this journey
₹0
Continuous feedback loop — every close retrains the model
CPL

Cost per lead

First touch

CPQL

Cost per qualified lead

Intent score

CPO

Cost per opportunity

Pipeline stage

CAC

Cost per customer

Acquisition

RPC

Revenue per campaign

Revenue ROAS

ROAS

Return on ad spend

Net multiplier

Beyond the numbers

Your agency reports. Waqyo decodes.

You don't need to take “it performed well” on faith. Run every claim through what actually happened to your business.

Waqyo Truth Decoder

Live Marketing Audit Engine

ACTIVE AUDIT
Agency Claim 01
Waqyo Intelligence Question

Truth MetricLead Quality vs Customer Count
Agency Claim 02
Waqyo Intelligence Question

Truth MetricCost per Lead vs Attributed Revenue
Agency Claim 03
Waqyo Intelligence Question

Truth MetricVanity Metrics vs Business Profit
>Let your revenue data speak100% Reconciled
The platform · 10 Capabilities

One intelligent platform. Your entire growth engine.

Ten connected capabilities that take you from ad spend to attributed revenue and the next best decision.

Capability 01 of 10
01 / 10
01 · Capability

Performance Marketing

Optimize for business outcomes, not clicks.

Connect your advertising platforms and understand performance beyond clicks and impressions all the way to revenue and ROAS.

Ad spend
Campaign performance
Audience performance
Lead generation & quality
Conversion & customer acquisition
Revenue & ROAS
Key Takeaway

“Don't optimize for clicks. Optimize for business outcomes.”

Live Preview · Performance Marketing
Waqyo Engine

Ad Spend

₹2.4L

Leads

1,840

ROAS

4.8×

The Waqyo Intelligence Loop

A cycle that compounds

Every interaction feeds the next. Every measurement sharpens the next decision. The loop doesn't just repeat it improves.

STEP 01

Attract

AI-powered campaigns attract the right audience.

STEP 02

Engage

AI engages prospects instantly across channels.

STEP 03

Understand

AI understands intent and purchase requirements.

STEP 04

Qualify

High-value prospects are identified automatically.

STEP 05

Convert

Qualified prospects move seamlessly into sales.

STEP 06

Measure

Performance is connected to business outcomes.

STEP 07

Learn

AI identifies patterns and revenue opportunities.

STEP 08

Optimize

Budget, campaigns and engagement improve continuously.

Compounding Growth Engine

Continuous Marketing Compound Effect

Every Loop Improves ROAS
Full-Funnel Automation

One Customer Journey

AWARENESS
01

Customer sees your Instagram Reel

02

They comment "Price?"

ENGAGE
03

Waqyo AI responds and opens a conversation

04

Customer asks about availability

INTELLIGENCE
05

Waqyo checks your ERP

QUALIFY
06

Customer confirms interest

07

Waqyo qualifies the prospect

CONVERT
08

CRM receives the lead

09

Sales receives an alert

REVENUE
10

Customer purchases

11

ERP records the transaction

NOW YOU KNOW

That's the Waqyo difference.

No guessing. No disconnected tools. Complete full-funnel visibility across every single touchpoint.

Which ad generated the customer
Which content influenced them
Which conversation converted them
How much you spent
How much revenue you generated
FULL JOURNEY ATTRIBUTEDEvery rupee accounted for. Zero guesswork.
Beyond automation

Five layers. One connected thread.

Every layer of your business, impaled on the same thread of real-time data. From marketing automation to business automation.

Marketing layer

LAYER 01

Ads · Social · Campaigns · Content

01

Engagement layer

LAYER 02

WhatsApp · Instagram · Messenger

02

Intelligence layer

LAYER 03

AI · Intent · Qualification · Recs

03

Sales layer

LAYER 04

Leads · Opportunities · Follow-ups

04

Business system layer

LAYER 05

CRM · ERP · Inventory · Revenue

05
Then intelligence loops back in. Smarter, every cycle.
Full-Stack Growth Ecosystem

Services Designed to Compound Growth

Two major disciplines. Sixteen specialized capabilities. One synchronized intelligence layer between your marketing spend and your business revenue.

Digital Marketing
Growth

Digital Marketing

Build visibility and turn attention into growth.

Explore Capability
SEO
Growth

SEO

Help customers find your business organically.

Explore Capability
AEO
Growth

AEO

Optimize content for answer-driven search.

Explore Capability
GEO
Growth

GEO

Prepare your brand for AI-powered search.

Explore Capability
Social Media Marketing
Growth

Social Media Marketing

Build awareness, engagement and community.

Explore Capability
Content Marketing
Growth

Content Marketing

Create useful content that attracts and converts.

Explore Capability
Local Marketing
Growth

Local Marketing

Get discovered by customers near you.

Explore Capability
Lead Generation
Growth

Lead Generation

Turn digital attention into enquiries.

Explore Capability
Video Creation
Creative

Video Creation

Tell your brand story through video.

Explore Capability
Reels & Short Videos
Creative

Reels & Short Videos

Create short-form content built for attention.

Explore Capability
Social Media Content
Creative

Social Media Content

Keep your social presence active and relevant.

Explore Capability
Product Photography
Creative

Product Photography

Make your products visually compelling.

Explore Capability
Graphic Design
Creative

Graphic Design

Create recognizable and consistent visual assets.

Explore Capability
Ad Creatives
Creative

Ad Creatives

Design advertising creatives that communicate quickly.

Explore Capability
Brand Content
Creative

Brand Content

Build a consistent brand people remember.

Explore Capability
Campaign Creative
Creative

Campaign Creative

Create coordinated creative assets around campaigns.

Explore Capability

Need a personalized multi-channel growth blueprint?

Talk directly with our senior growth architects to align paid, organic, and conversational channels.

Built for every team

One platform. Every role.

Whatever seat you sit in, Waqyo gives you the intelligence that matters to your job.

Business Owners

Know where your marketing money is working.

Key Value You Get
ROI visibilityRevenue attributionAI insightsBusiness intelligence

Marketing Teams

Run campaigns and understand their real business impact.

Key Value You Get
Campaign automationSocial automationAnalytics & attributionAI optimization

Sales Teams

Stop chasing every lead.

Key Value You Get
Lead qualificationSmart routingConversation historyCRM integrationHigh-intent alerts

Customer Support

Scale conversations without scaling headcount.

Key Value You Get
AI automationShared inboxSLA managementSmart routingERP lookup

Enterprises

Connect your marketing ecosystem to your business infrastructure.

Key Value You Get
Multi-tenant architectureRBACERP/CRM integrationAPIsScalable infrastructure

Agencies

Manage and prove performance across multiple clients.

Key Value You Get
Multi-business managementCentralized operationsClient reportingCampaign intelligenceConversation automation
Why Waqyo

Your tools kept receipts. Nobody added them up.

Marketing is no longer just about reaching people. It's about reaching the right people, starting the right conversation, and making the next decision intelligently.

Meta AdsInstagramWhatsAppCRM SystemERP SystemAnalyticsSales PipelineSupport Inbox

Scattered. Unreconciled. Never totalled.

Waqyo Attribution Co.

Official Receipt · Every Connected Reason

REC: #849204-WAQDATE: LIVE ATTRIBUTION
01Reaching the right people
02Starting the right conversation
03Understanding their intent
04Converting them into customers
05Measuring the revenue
06Learning from the data
07Making the next decision intelligently
The Attributed Revenue Flywheel
SpendEngageConverseQualifySellMeasureLearnOptimize

Your marketing doesn't stop at generating a lead.
It starts there.

||| | |||| | || ||| |||| | |||
TOTAL REVENUE ATTRIBUTED
Ready to make your marketing intelligent?

Stop guessing.
Let your data speak.

Connect everything. Let AI understand everything. Let your data speak.

No complicated setup. Connect your channels, connect your business, start growing intelligently.

Waqyo

Waqyo isn't just another marketing automation platform.
It is the intelligence layer between your marketing and your business.

Marketing attracts.AI engages.Conversations qualify.CRM manages.ERP validates.Sales converts.Waqyo connects it all.

Make every marketing rupee speak.

Every Ad. Every Conversation. Every Rupee. Intelligent.

Waqyo

The intelligence layer between your marketing and your business. Every ad, every conversation, every rupee intelligent.

An Adeptek Initiative

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  • Digital Marketing
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